Lora Smith is a marketing expert with 10 years’ experience, primarily in the consumer sector including retail and entertainment. She has developed and implemented numerous marketing campaigns, and has a track record of creating positive customer experiences and relationships to enhance business outcomes. Having an international background, she is also adept at making cross-cultural connections.
Professional Focus
10 years’ experience in marketing in the U.K. and APAC markets
Highly skilled in developing strategies for 360-degree marketing campaigns using data-driven insights, building stakeholder consensus, and implementing best practices
Substantial background in campaign management, customer relationship management, customer experience management, content management, brand strategy, creative development, new product launches, team leadership and event management
Industry expertise in retail and entertainment
Business Expertise
Marketing Manager - American Express for Australian retailer David Jones, Melbourne; led content and event management to increase portfolio profitability and elevate customer experience
Fan Engagement Specialist at Ticketmaster Australia (Live Nation Entertainment), Melbourne; formulated and expanded customer engagement strategy
Marketing Manager at Live Nation APAC, Melbourne; developed marketing, product and partnership strategy across Australasia markets
Events Manager at The Carlton Club, Melbourne
Marketing & Programming Coordinator at Mothership Group; event planning and promotion for multiple venues in London and Brighton
Marketing Campaign Assistant at live music and entertainment firm MAMA & Company, London
Sector Expertise
Consumer & Retail
Entertainment
Hospitality
Education & Certifications
Bachelor’s degree (Hons) from University of Portsmouth
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