The Trends Report: Consumer Goods, China Edition

Taking the pulse on current regional trends in the consumer goods sector, we explore evolving consumer behaviours, new products and innovations, and shifts across distribution.

In this edition, we examine consumer goods trends in China.

Consumer Trends

- Pre-made meals on the rise
- Low-alcohol drinks in demand
- Love for lux in hair care products
- Meal replacements in pursuit of health
- Water jug demand continues to grow