Joanna Goncalves

Professional Focus

• Versatile marketing professional with over 15 years’ experience in executive search, along with extensive marketing, operations, and administrative experience in the private and public sectors
• Develops and implements global marketing strategies, with an emphasis on branding strategy, social media, digital/multimedia content solutions, strategic partnerships, special marketing initiatives and events
• Spearheads innovative initiatives and campaigns such as #ResilientLeadership, #DisruptTheNorm and Boyden WORKshop
• Record of successful collaboration with organizations such as the Economic Club of Canada, Women in Governance, Dress for Success, Canadian Board Diversity Council, Women’s Executive Network, and 30% Club of Canada to further diversity in leadership
• Located in Toronto, Canada, Joanna also leads focused marketing strategy with Boyden Canada and Boyden US

Business Expertise

• Previously served as Boyden’s North American Director, Marketing (Canada & US) and Boyden Canada’s National Director, Marketing & Client Experience; joined the firm in 2014 as Director, Client Services & Marketing
• Corporate Officer, Boyden Canada Board since 2017 and former member of Boyden's Global Strategy Communications Committee
• Project Manager and National Marketing Coordinator for another leading global executive search firm
• Special Assistant to the Member of Parliament, Government of Canada

Expertise

• Marketing Strategy
• Revenue Generation
• Business Strategy
• Professional Services
• Project Management

Education & Certifications

• Bachelor of Administrative and Commercial Studies in Finance and Economics from University of Western Ontario
• Intermediate Polish Language Studies at Jagiellonian University, Kraków (Poland)

Affiliations & Awards

• World of Difference Award Recipient 2023, presented by The International Alliance for Women (TIAW) 
• Boyden World Corporation Brand Award Recipient
• Ambassador & Former Steering Committee Member, 30% Club Canada
• Member, International Women's Forum, Toronto Chapter
• Member, Women’s Executive Network
• Program Leader & Facilitator, Boyden WORKshop Career Mentorship with Dress for Success Toronto
• Former Instructor and Judge, Boyden WORKshop North Meets South Exchange with Economic Club of Canada
• Former Programming Committee Member, Dress for Success Toronto