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Taking the pulse on current regional trends in the consumer goods sector, we explore evolving consumer behaviours, new products and innovations, and shifts across distribution.

In this edition, we examine consumer goods trends in China.

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Consumer Trends
Consumer Trends

- Pre-made meals on the rise
- Low-alcohol drinks in demand
- Love for lux in hair care products 
- Meal replacements in pursuit of health
- Water jug demand continues to grow
New Products / Innovation
New Products / Innovation

- New forms of brain supplements
- Probiotics+ is all the rage
- New focus on microbial fermented and cell-cultured milk 
Distribution Trends
Distribution Trends

- Use of digital intelligent platforms for D2C model
- Use of grid-based operation system to sell in the O2O channel
 
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