Jutta Menzenbach

For our research into automotive leadership, I was privileged to interview Johann Jungwirth, a truly visionary and disruptive leader I have long admired.  I am delighted to share his rich insights with you.

Commercial success depends on leaders who can steer transition from an automotive company to a software organization. Leadership has to adapt to the product related speed of change.

European OEMs lag behind the United States in aligning their organizational culture with a software-led future. Internal cultures must evolve to reward, recognize and support digital transformation.