As a seasoned marketing and communications executive, Chris Swee sets the tone for all of Boyden’s marketing initiatives worldwide as the Global Chief Marketing Officer. Known for his roll-up-the-sleeves and hands-on approach, Chris leads the marketing team in developing a robust content marketing platform that promotes the Boyden brand globally while supporting individual office and partner efforts around the world.
Professional Focus
- Over 30 years experience building brands across a wide range of industries and sectors
- Responsible for strategic leadership and direction of Boyden World Corporation’s global marketing
- Leads the BWC Marketing team in building global as well as local programmes
- Drives evolutionary development of Boyden's digital platforms, including Boyden's website, intranet and social media channels
- Develops and maximizes content marketing as the strategic platform to build Boyden's brand globally
- Partners with Boyden World Corporation’s Technology and Finance teams to support the firm’s strategy initiatives as determined by our Board of Directors
- Serves as liaison to numerous Practice Groups, including Leadership Consulting and Interim Management, and supports the firm’s Board of Directors Business Planning and Performance Committee
Business Expertise
- Previously Boyden's VP, Learning & Development (2014 - 2019); Global Head of Marketing (2020 - 2022); promoted to CMO in 2022
- Seasoned advertising and marketing executive with diverse background in a range of sectors, categories and clients
- Started a marketing communications firm specialising in building brands for mid-sized B2B companies
- Successful track record of managing relationships, building client services infrastructure and operations, developing strategic integrated marketing programs, articulating and crafting brand platforms, and cultivating new business development
- Worked with major brands, including running the Foot Locker portfolio of brands at Bates USA; developing vendor-supported marketing opportunities with Nike Reebok, Adidas, Fila, Starter, the NFL, NBA, MLB; worked on prestigious brands such as Sony, JVC, MasterCard International, G.H. Bass, Unilever, Millward Brown, Charles Schwab
Expertise
- Business Development
- Consumer & Retail
- Education & Training
- Healthcare & Life Sciences
- Industrial
- Marketing and Advertising
- Not-For-Profit
- Professional Services
Education & Certifications
- BS Communications Management degree from Ithaca College (US)
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